A pattern interrupt is a sales technique designed to break the pattern of a prospect's normal behavior. By interrupting the prospect's normal pattern, the salesperson can more easily engage the prospect in a conversation, introduce a new product, or close a sale.
A "pattern interrupt" is a technique used to disrupt an existing pattern of behavior or thought in order to change the direction of a conversation or interaction. In the context of a cold call, a pattern interrupt can be used to capture the attention of the person being called to break through any initial resistance or disinterest.
Here are some points to keep in mind when effectively using pattern interrupt on a cold call:
It is important to use pattern interrupt effectively and appropriately on a cold call. It can be disruptive if used too aggressively or at the wrong time. It is also important to be sensitive to the needs and reactions of the other person and to use pattern interrupt in a way that is respectful and non-confrontational.