B2B (business-to-business) selling is the process of selling products or services to other businesses. This type of selling is typically done by salespeople who have a deep understanding of the products or services they are selling and the companies they are selling to. B2B selling can be done in person, over the phone, or online.
A performance improvement plan (PIP) is used to set expectations and track progress for an employee who is not meeting expectations. The PIP usually outlines specific areas where the employee needs to improve, as well as specific steps that need to be taken in order to improve.
A pattern interrupt is a sales technique designed to break the pattern of a prospect's normal behavior. By interrupting the prospect's normal pattern, the salesperson can more easily engage the prospect in a conversation, introduce a new product, or close a sale.
A series of planned steps that a salesperson takes to move a potential customer through their sales process. Steps typically consist of emails (auto & manual), phone calls, LinkedIn outreach, and other tasks.