The relationship between two parties built on trust and communication.

How to build Rapport and Why it's important?

Building rapport is the process of establishing a positive and mutually beneficial relationship with another person. It is an important aspect of sales and business in general because it helps to build trust, establish credibility, and create a sense of connection and understanding between people. Building rapport can also make it easier to communicate, negotiate, and collaborate with others.

Here are some tips for building rapport:

  1. Show genuine interest in the other person: Ask questions about their background, interests, and goals. This will help you to understand them better and find common ground.
  2. Actively listen: Pay attention to what the other person is saying and how they are saying it. Show that you are interested by nodding, making eye contact, and asking follow-up questions.
  3. Use nonverbal cues: Use body language, such as smiling, nodding, and maintaining good eye contact, to show that you are engaged and interested in what the other person is saying.
  4. Find common ground: Look for ways to connect with the other person, such as shared interests, experiences, or values.
  5. Use positive language: Use positive words and phrases to create a positive and friendly atmosphere.

Building rapport is important because it helps to create a positive and trusting relationship between people. This can make it easier to communicate, negotiate, and collaborate. It can also help to build customer loyalty and satisfaction.

Return to Sales Glossary