A potential customer who shows interest in a product or service, but is not serious about making a purchase.
Tire kickers may ask questions, request additional information, or express interest in making a purchase, but ultimately do not follow through with the purchase.
Tire kickers can be a frustrating and time-consuming part of the sales process, as they can take up valuable time and resources without ultimately resulting in a sale. They can also be difficult to identify, as they may initially seem like genuine prospects who are genuinely interested in making a purchase.
There are a variety of reasons why someone might be a tire kicker, including a lack of budget or resources, a lack of genuine interest in the product or service, or a lack of commitment to making a purchase. In order to minimize the impact of tire kickers on the sales process, it is important for businesses to identify them early on and focus their efforts on more qualified leads.
Overall, tire kickers are a common part of the sales process, and can be a source of frustration for sales professionals. By identifying and managing tire kickers effectively, businesses can better focus their resources and efforts on more promising leads and improve their overall sales success.