Top of the funnel (TOFU)

The stage of the sales funnel in which potential customers are first contacted and introduced to a company's products or services.

What is TOFU?

TOFU is an acronym that stands for "top of the funnel," and it refers to the initial phase of the sales process when a potential customer is first introduced to a product or service and begins to consider whether it might be a good fit for their needs.

At the TOFU stage, customers are typically in the early stages of their research and are gathering information about different products or services that might meet their needs. They may be looking for general information about the features and benefits of different products or services, or may be comparing different options to identify the best fit for their needs.

In the TOFU stage, the goal of the sales process is typically to attract and engage potential customers, and to build awareness and interest in the product or service being offered. This might involve creating educational content, such as blog posts or webinars, that provides valuable information and resources to potential customers, or using targeted advertising or marketing to reach potential customers at the right time and place.

Overall, the TOFU stage of the sales process is an important phase that requires businesses to effectively communicate the value and benefits of their products or services to potential customers, and to build trust and credibility with them.

Return to Sales Glossary