Cold call
A cold call is a sales call to a potential customer who has not expressed interest in the product or service.
What is a Cold Call?
A "cold call" is a sales technique in which a salesperson contacts a potential customer who has not previously expressed any interest in the product or service being offered. Cold calls are typically made by phone, but they can also be made in person or through other forms of communication, such as email or social media. Cold calls are often seen as a way for salespeople to generate new leads and find potential customers who may not be aware of the company or its products. Because the prospect has not previously expressed any interest, cold calls can be more challenging than warm calls, as the salesperson must try to engage the prospect and convince them to consider the product or service being offered. Cold calls are often used as a way for salespeople to build their pipelines and identify new opportunities for sales. Typically, a positive outcome ends with a scheduled discovery call meeting with a prospect.
Pro tip: On your next cold call, try using a pattern interrupt to improve your meeting close rate.