Sales cadence

A sales cadence is a series of steps that a salesperson takes to move a customer through their sales process. Steps typically consist of emails, phone calls, LinkedIn outreach, and other tasks.

What is a Sales Cadence?

A sales cadence, also known as a sales sequence, is a planned, organized series of steps that a salesperson follows when communicating with potential customers.

It typically involves a set of activities that are carried out over a period of time, such as trying to make initial contact, following up with prospects, and maintaining regular communication to build a relationship and ultimately close a sale. The goal of a sales cadence is to help salespeople be more efficient and effective with their outreach: helping them improve their chances of success.

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