Sales sequence
A series of planned steps that a salesperson takes to move a potential customer through their sales process. Steps typically consist of emails (auto & manual), phone calls, LinkedIn outreach, and other tasks.
What is a Sales Sequence?
Sequences, also known as sales cadences, are primarily used for initial outreach and follow-up communications so prospects never fall through the cracks. The specific steps and tactics used in a sequence will vary depending on the specific product or service being sold and the target customer persona. Here's an example of a sequence you can try with your sales process:
Day 1
Phone Call - No Voicemail
Manual Email - Personalized
Day 3
Automated Follow-up Email
LinkedIn Outreach (i.e. View, Connect, Follow, InMail, Comment, etc.)
Day 4
Phone Call - Leave Voicemail
Day 6
Send Video Email (Loom, Vidyard, etc.)
Day 7
Automated Follow-up Email
Day 8
LinkedIn Outreach
Day 9
Breakup Email (i.e. I'm going to stop wasting my time reaching out unless you tell me otherwise)
The purpose of sales sequences is to keep a rep organized so they know what to do and when to do it. Additionally, it helps sales reps effectively scale their outbound efforts without sacrificing personalization or time.
Sequences are entirely customizable, so you can make them as long or as short as you want. Data shows you want to include a minimum of 5 steps because it takes an average of 5 to 10 outreach attempts before you get a response from a prospect. If you want to learn more about leveraging sequences in your sales process, schedule a demo here.